December 1, 2017

How AI Can Enhance Your Content Marketing Strategy

An interview with Alexavier Guzman, senior full stack developer at Forbes, who is responsible for developing BrandVoice special features and internal tools and solutions to support various departments across the organization.

Artificial intelligence is driving market gains, revolutionizing industry – and, some argue, gearing up to destroy humanity once and for all. If we’re still around, it will also drive innovations in branded content. Here, courtesy of Forbes techie Guzman, are three AI-enabled applications that could transform content marketing.
BIOMETRIC SENSORS
What it is: Guzman asks us to imagine a male college student standing next to a sensor-equipped bus-stop LED screen one morning. He’s wearing a Lacoste shirt, carrying a knapsack and drinking a Starbucks caramel latte. “That screen will serve AI-generated branded content themed to male students who like French polo shirts and expensive sweet coffee drinks and take public transit to class,” Guzman said.
How to play it: To avoid intrusiveness, smart content marketers will cultivate next-level AI’s ability to predict a target’s moods. That could mean something as obvious as sending an upbeat, and contextually appropriate, content asset to a target’s phone. But it could also mean sending him nothing at all.
“The content that succeeds here will be the content that avoids annoying people,” Guzman said.
DECENTRALIZED APPLICATIONS
What it is: Dapps, for short, are peer-to-peer applications that function via blockchain. They’re associated with cryptocurrencies, the distribution of which they render fast, frictionless and cheap.
How to play it: “After the AI capability feeds users content customized to their specific interests, content marketers can pay them tiny sums of cryptocurrency to incentivize consumption,” Guzman said. “Do well on a quiz about the sponsored content you just read and you’ll immediately receive a transfer in your mobile e-wallet.”
At scale, this could make economic sense, with better engagement metrics leading to higher rates to make up for all those incremental crypto disbursements.
AI + IoT
What it is: Imagine that much-discussed IoT-enabled fridge of the future that notices your milk is running low and orders you another quart via FreshDirect. Now imagine it fitted out with neural network-enabled AI.
How to play it: Publishers could feed client content to consumers based on an appliance’s feat of pattern recognition. Your coffee maker, for instance, notices that you keep ordering a non-fair-trade coffee, triggering your reception of an agricultural NGO’s content about the challenges that Latin American farmers face – either aurally, via Alexa or via a text post beamed to your phone.
“Again, it’s going to be a matter of making the experience positive for people,” Guzman said. No consumer wants to be caught in a running argument with an appliance about his or her eating habits.
A recurring theme here, of course, is the need for restraint in using this transformative technology. “A soft touch will be necessary,” said Guzman. “The rise of ad blockers indicates that people can find poorly done advertising intrusive. Imagine what they might think of this technology if it’s not used gracefully.”

14 comments so far

  1. Our credit repair services work to fix past credit mistakes and verify credit report accuracy. Talk to a credit repair expert today!  Blogging

    ReplyDelete
  2. Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also AI Tips

    ReplyDelete
  3. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... poker88

    ReplyDelete
  4. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. linen skirt women

    ReplyDelete
  5. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. windows 11 iso

    ReplyDelete
  6. Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks gb whatsapp

    ReplyDelete
  7. Pretty good post. I have just stumbled upon your blog and enjoyed reading your blog posts very much. I am looking for new posts to get more precious info. Big thanks for the useful info. gb whatsapp apk

    ReplyDelete
  8. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Visto-per-affari-in-India

    ReplyDelete
  9. I will really appreciate the writer's choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. ai trading cryptocurrency

    ReplyDelete
  10. I cannot wait to dig deep and kickoff utilizing resources that I received from you. Your exuberance is refreshing. India Business Visa

    ReplyDelete
  11. just what most individuals' desire. However, most of which have no idea of the inner thoughts and multi-step means of purchasing a fresh home business planning service

    ReplyDelete
  12. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. Angels in Stockings

    ReplyDelete
  13. Your website is really cool and this is a great inspiring article. oysterlingerie.co.uk

    ReplyDelete

Stephani's Space © . Design by FCD.