August 2, 2016

Facebook Launches 360 Photos!

Facebook introduced photo sharing on its social media platform more than a decade ago, and now hundreds of millions of photos are shared each day with friends all over the world. Now, with the launch of “360 photos,” your friends can experience the moments you share as if they were with you. 

Facebook recently launched “360 photos,” a new supported format for uploading smartphone panoramas and images taken with certain 360-degree cameras and photo apps. Facebook users will now be able to view photos from every angle including above, below, behind and next to you. 

The best part is that you don’t necessarily need a 360-degree camera to share these more immersive views of your world.  Flat photos uploaded will now automatically be converted into interactive images made for fullscreen viewing by tilting your smartphone while using the Facebook apps for iOS and Android.  

You can easily identify the immersive 360 photos by looking for a compass icon on the right-hand side of photos. To explore a 360 photo on the web by clicking and dragging, or on mobile by tapping and dragging the photo or moving your phone.  Additionally, 360 photos can also be viewed using an Oculus Rift or Samsung Gear VR headset.  While using a supported Samsung device, click View in VR in the top left corner of the video, place the phone in the Gear VR, and experience the photo in an immersive VR environment.

The days are still early for VR and 360-degree content. However, Facebook is currently influencing this push of new technology into the mainstream as well as positioning themselves as the go-to destination for immersive content.  By creating this, Zuckerberg stands a lot to gain.  Encouraging the use of this new technology will most likely have users spending more time on Facebook tilting photos, in turn creating more advertisement money.  

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