September 25, 2018
Richard Branson's advice for creating great marketing
Behind every successful business is an element of great marketing – and no-one knows this better than Richard Branson. But how do you make sure...
September 19, 2018
The Next Marketing Skill You Need To Master: Touch
A few weeks ago, I took a class at Sephora on how to apply foundation—a life skill I failed to acquire in seventh grade probably because I had my oily...
September 5, 2018
How to Calculate the ROI of Influencer Marketing Campaigns
#1: Determine Your End Goal at the Beginning
Before launching an influencer marketing campaign, you need to decide what you want to accomplish....
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